STRATEGY



"The value of an idea lies in the using of it.” - Thomas A. Edison


Unfortunately, having all the data resources in the world is completely useless if you don’t know what to do with them. In today’s dynamic business environment, knowing how to strategically action what, when, why, how and where, is the key to competitive advantage and long term sustainable business performance. In order to create a robust business strategy, it is important to understand your market environment, the effectiveness of recent initiatives, the responsiveness of the current tactics, and then develop an actionable plan that will integrate as many relevant insights as possible. Questions we frequently receive at IDR include;



  • How do I integrate my market data with my shopper insights?
  • What insights are more important to NPD ideation?
  • How can I measure if the last initiative was an overall success?
  • How can I tell which market segments are better to target?
  • What trade promotions are more effective for growing this segment?
  • How do I create price and promotional forecasting models?

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Insights DR (IDR) provides strategic business consultancy services to help companies improve their performance, by simplifying the complex, translating analysis into meaning, and turning insights into action. The third step in this process is to create strategies that achieve maximum business performance.



“An approximate answer to the right problem is worth a good deal more, than an exact answer to an approximate problem.” – John Tukey



Analysis will help you to better understand the situation, insights will indicate ways that you can obtain your competitor advantage, then strategy will turn these ideas into actions that activate business growth. IDR strategies are produced collaboratively and transparently with the client, through understanding the business needs, objectives, and recommended actions required to drive business performance.


“It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.” – Sherlock Holmes


IDR work collaboratively with clients to comprehensively understand their business goals and objectives, identify risk assessment and areas for improvement within existing strategies, then create a customised framework for an actionable strategy, grounded in the robust analysis of relevant data sources and insights. Deliverables can be tailored to the clients needs; whether it be a summary plan on 1 page, an in-depth 200 page PowerPoint deck, or a walk-through style board room presentation. Examples of how strategy could be applied within a business include;

  • Target Market / Segmentation / Positioning
  • New Product Development (NPD) Innovation / ROI / MROI
  • Evolving Domestic To Export Markets
  • Strategy Led By; Channel / Category / Capability / Product
  • Forecasting Ingredients / Pricing / Promotions
  • Business Structure / Process
  • Marketing / Branding / Trade Execution
  • Sales / HR / Logistics / Commercial


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"If your only tool is a hammer, every problem looks like a nail.” - Abraham Maslow


Depending on the depth, breadth, timeframes and budgets involved within each project, IDR will work together with our clients to ensure they have a customised solution delivered on time, in full, and that often exceeds their expectations.